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    Featured Post: Learn and Share about SEM in Search Engine Watch Forums

    Sunday, February 10, 2008 Post to Twitter

    Secrets Behind Link Building, Avoid Search Engine Spamming

            Posted by @Jagadeesh M 16 comments

    On reading this post you should be able to do link building with simple steps that i believe should help you do effective link building.For a natural link simulation most of your back links should adhere to the following strategies:

    Your targeted keywords need to vary a lot in anchor. Limited number of “click here” should help you to have good link building. When it comes to English websites, it is commonly accepted that more weightage (not the page rank) is got from links of related pages. Try not to have the back links all over the footage of the site or at one particular location. Try spreading it over the page, like top of page, or within the text, navigation, etc.

    Never try to place hundreds of link for a new site on the very first day. Gradually increase the number of links. This normally relates to the number of links a site gets. Hence if a site has an average of 20 links per day, then do not try to increase it to 200 links suddenly. Chances of being banned from Google are high. Focus on quality not to the quantity links. Having most of your back links from the adult sites or casino sites or pharmacy sites is not recommended and such sites are known for spam.

    Google tends to keep a track of all the IPs, checks your links coming from differnet C Class Ips or Not. So see to that all the links to your site comes from different websites. Always have a good combination of links from new and old sites. Reciprocal links are a good option for back links (Yahoo and MSN), but too many of them can be a problem too. 3way linking is a good option. Do not make the mistake of underestimating the back links to your internal pages. Since SEO is done for your internal pages, have the back links done for these pages too. Use varied anchor for these internal pages too both as inbound and outbound links.

    Directories need to do some extra work on the links that you already have. Such directories need to be opted. Only a few selected directories like ODP and Yahoo are trustworthy. Other directories that might look good can even cause much problem to your links. So you need to be careful while submitting to directories. The time limit of back links seems to play a crucial role, and this is taken into serious consideration by the Google Sand box filter. So focus on links to be rented on long-term basis as far as possible.

    Google tends to devalue the back links that come from links that could have words like Advertisements and sponsors. So be alert while you look for back links from similar links. Google is seen to use the advanced relation algorithm and the co-citation system in its algorithm. Hence we need to be careful when we choose our back links. Do not have your links from the pages that are with bad neighborhood and also the sites that they themselves link to such type of sites.

    There are numerous factors that Google takes into consideration – like the IP Address, domain name, written language of the site, etc. Apart from these it is also very necessary to show the search results in the Google country specific searches. So be very cautious in deciding the language of the site when you design it for Google.

    Go through the above points very carefully and recheck your website and if any found in your website, rectify them. If you continue with those mistake, they could harm your website at any minute.

    Strategies that get you links:
    A method where content is considered very important and also gets its links naturally is called link baiting. Any link that you have due to your content is considered in this type

    Link submission directories:
    There are many link builders and SEOs who focus on link building and directory submission. We have different types of directories: pay-for-inclusion, reciprocal required, free and niche directories. And we do have specialists working on each of these directories. There is a huge list of free seo friendly directories available for submissions. And about the reciprocal directories, we have both the brokers and non-brokers

    Submission of Articles:
    Try writing articles having links and have them in the resource page of your site. You can also pay someone to have the articles written for you and use some specialist to submit them in to the directories

    2way and 3way links:
    The old and a good way to get links – I link to your site and you link to my site. This will be helpful if you have around 50 plus sites, which can help you to give and take most relevant links. And remember the rule: its always that you contact people and they do not contact you first.

    Get links from your own websites:
    This is the best way to get links in case your website had lots of relevant pages

    Alert with Link Vault:
    By this method you get mostly footer links and low quality links, try avoiding link vault in your site with red flag

    Subscribing to high page rank sites:
    It is also possible for you to rent pages with high page ranks ( 5-9) for various prices But remember to rent only relevant sites. Renting too many sites of high PR is not preferred

    Avoid Search Engine Spamming:

    Search Engines are used to provide the most accurate results for your search queries. Still people have been trying to play with search engines. Search engines are regularly upgraded to provide better results and hence forth they cannot be misjudged if they give poor results due to bad search queries by the visitor. Still search engines are being developed to withstand all these tricks and provide the best of the results to the users.

    Spamming of search engines includes all possible ways to cheat the search engines, and it is to be noted that these methods put tour website at a very high risk.These practices that give us false results and the websites that fool us are penalised and they tend to lose their ranks or are blacklisted and are removed from the indexes of the search engines and can also go into serious legal issues.

    Points that are considered while identifying a website using spamming techniques or not :

    · When a website consists of hidden links or hidden texts or invisible texts
    · Pages that are not meant for people who visit, but are generated by machines for search engine activities.
    · Pages that are not belonging to your main website, but instead are created for search engine purpose only.
    · Websites that consists a huge amount of keywords in the content, but the page is of no value.
    · When the visior(human) and the search engines are not viewing the similar content - cloaking
    · Link spamming – linking with content that is of poor quality / less content
    · Excess usage of cross-linking, keywords in the page
    · Presence of site submission softwares that execute automatic URL submissions
    · When you submit your page/site to a seach engine/directory more than once in a month
    · Title tags, keyword meta tags that have words that are not seen anywhere in the page content
    · Using same meta tag in multiple place (like when you use more than one title tag)
    · Website pages are duplicated - same content, different file names

    Decide - Spamming techniques or ethical search engine optimisation technique

    Search Engines now in usage handle spamming very effectively and if any spamming is found, the website can even be unindexed. Incase if you are using any of these spamming techniques and these bring in a lot of traffic to your site, then be sure that this spamming technique is sure to be identified by the search engine or chances of any user also sending report about your tactics is high. This can very easily bring down your page rank and even be blacklisted and banned.

    Ethical practices always assure you long-term successful results and do not let you lose anything. While the Spamming techniques give you short-term success with very high risk, and hence this is not recommended. Search engines take the pride on giving valid information and hence they never allow anyone to fool them, and if they identify anyone on doing this, they are sure to be taken out of their web presence and to get Link building, SEO and other Internet marketing Tweets follow me @jagadeeshmp , thanks for your time




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    16 Comments:

    At 9:07 AM, Blogger Oliverdt said...

    Thanks for sharing a verygood information about link building. It can really help some individuals that needs traffic to their websites. Thanks for sharing.

     
    At 9:11 AM, Anonymous Jag said...

    Hi Oliverdt, thanks for your comments, keep visiting for help,All the best and cheers

    Jag

     
    At 8:40 PM, Blogger ailema said...

    thanks for the thoughts and words :)

     
    At 9:10 PM, Anonymous Jag said...

    Your always welcome ailema, visit again,

    Best Regards,
    Jag

     
    At 1:39 AM, Blogger SEO Pravish said...

    Hi JAG,

    I don't agree to the 2 way link style. 3 way is quite fine but the bottom line is that links should be pointing to ur site via 1 way links which is far much better and 2 way links should not be adopted at all,,,,,,

     
    At 4:38 AM, Anonymous Jag said...

    Hi Prav,

    Thanks for visiting my blog regularly, and what ever it is two way too plays role, my personal advice dont leave two ways, if you get quailty links do it as 1:50 ratio based on one way, three way and ring style

    All the best

     
    At 12:53 AM, Blogger SEO Melbourne said...

    This is a really good tips.. !!

     
    At 6:59 AM, Blogger Gobinath Mani said...

    great job jag... :)

     
    At 9:15 AM, Anonymous Jag said...

    Thanks Gopi :)

     
    At 7:43 PM, Anonymous Ash said...

    Great information. I think one of the most important is that when starting out with a new site, don;t focus on getting 1000 backlinks within the first week. This will not bring in good results for your site. Google looks down on this because your site will have too many backlinks too fast and Google will know something is NOT right. Focus on slow and steady. Make about 1-2 posts every 3 days on similar website forums or relevant blogs.

     
    At 5:24 AM, Anonymous Angel keywordluv said...

    Several good points here in your post. Let me just add to be careful with automated submissions such as article submissions and directory submitters. Automated submitters will spread duplicate contents which will harm your PR.

    You may also consider making your blog a dofollow blog.

     
    At 2:06 AM, Anonymous Affordable Seo said...

    Excellent linking article.

     
    At 3:34 AM, Anonymous kelmen said...

    thank you for your great and wonderful information and tips, it will help our website for more traffic.

     
    At 5:16 AM, Anonymous Avelina Marshall said...

    Need to know 3 way link building is more beneficial or two way? If yes then how?

     
    At 1:46 AM, Anonymous idris said...

    Good tips thanks.

     
    At 9:51 PM, Anonymous articlescreen said...

    A fine and fascinating post on link building;specially your tile attracts me to your post..Really a nice one.

     

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